We launch the marketing ideas you said you'd prioritise last week. And the week before.

We work with impact tech founder building complex products, typically pre-seed to Series A. Our sweet spot is deep tech, but we’ve also worked across SaaS, green finance, mobility and more. If your product is complex, your market needs educating, and you’re serious about growth, we’re probably a good fit. If your business operates in oil and gas, arms, tobacco, fast fashion, or gambling, we’re not.

We have worked across multiple complex industries, including AI, mobility, green finance, ESG, green energy, carbon capture and storage and waste management, consistently delivering high-quality results and quickly becoming industry experts. Before we start working together, and throughout our collaboration, we’ll immerse ourself in your industry to ensure we deliver the best possible outcomes.

There’s no wrong time, but impact tech founders typically come to us at one of three moments: they’re preparing for a launch, they’re post-launch and not seeing traction, or they’re ready to build proper marketing foundations but not ready to hire full-time. If you’re unsure whether now is the right time, book a discovery call, we’ll tell you honestly.

Fractional marketing gives you senior-level marketing expertise without the commitment of a full-time hire. As a fractional marketing lead, Pauline steps in to define and execute your marketing strategy, working as an integrated part of your team on a flexible basis. This approach is ideal for early-stage impact tech startups that need strategic marketing leadership to scale but aren’t ready for a full in-house team. It’s also a great option if you already have specialist or junior marketers (in-house or freelance) and need someone to shape the marketing function, build the strategy, and coordinate everything for maximum impact.

Traditional agencies work externally, we embed within your team. We don’t just advise. We execute alongside you and move at startup speed. Our experience as marketing operators in early-stage impact tech startups means we understand your day-to-day realities, growth stage, and budget constraints. With backgrounds in leading FMCG companies and premium brands, we also know how to build marketing that’s strategic, scalable, and executed properly.

A full-stack marketer covers every area of marketing: from positioning and messaging to content, campaigns, paid, email, analytics and more. Rather than specialising in one channel, we work across the full funnel to find what moves the needle at your stage, then bring in specialists to scale what works.

At this stage, you don’t yet know which channels will work for you. Bringing in a specialist too early locks you into one bet before you’ve tested the field. A generalist lets you move across channels fast, find what works, and then bring in specialists to scale the winners. And beyond channel strategy, someone needs to orchestrate your entire marketing function: connecting messaging, content, campaigns and performance into one coherent effort. That’s exactly what a generalist does best.

Yes. We know how to test, set up and run every major marketing channel effectively, from content and SEO to paid, email, social and PR. When a channel starts showing clear signals, we bring in specialist partners to scale it properly and double down. You get broad coverage to find what works, and deep expertise to grow it.

Yes, always. When you work with Ready for Impact, you work with me directly. I’m the one embedded in your team, leading the strategy, and doing the work. I bring in specialist partners when specific expertise is needed, but I remain your main point of contact and strategic lead throughout.

If you already have a junior marketer, even better. We’ll take the lead on strategy, oversee and support execution, bring in specialists where needed, and mentor your team along the way. Think of us as your senior marketing partner, guiding the function, boosting performance, and helping your in-house talent grow with confidence.

Our initial engagements typically run for 3 to 6 months, depending on your goals and current marketing setup. Many of our clients choose to continue working with Ready for Impact beyond that because they see results and value in the partnership.

Every impact tech startup is different, so the timeline depends on your goals and scope. But we don’t wait for the strategy to be perfect before we start moving. From day one, we implement quick wins in parallel with the foundational work, because we know you have no time to lose. At the start of every engagement, we’ll give you a clear roadmap and timeline so you always know what’s coming next.

AI can write. It can research. It can generate a hundred content ideas in seconds. And yes, some agents can execute tasks for you. But AI can’t understand the nuance of your specific market, build relationships with your audience, make the judgment calls that come from being embedded in your business, or take accountability for results.

Marketing isn’t just producing assets. It’s positioning, prioritisation, and knowing what to say to whom and when. It’s also making sure every channel, every tactic, and every tool, including AI, is working together toward the same goal. Someone needs to orchestrate all of it. That’s what a senior marketer does. That’s what we do.

AI is a powerful tool. We use it too, it makes us faster and sharper. But it doesn’t replace the thinking, the judgment, or the accountability. It just means you get more, faster, when there’s an experienced hand directing it.

That’s what you’re hiring us for.